PR/ Media Relations
Assurely is a nex-gen insurance company. We create and directly distribute insurance products for new and changing industries.
Our first product, CrowdProtector™, protects investors on investment crowdfunding platforms from fraud, misrepresentation, and the misuse of funds while simultaneously protecting those raising capital from angry investors.
We are actively in the product development process for additional products that add Trust, Safety, and Confidence to the online & digital capital formation movement that includes ICOs and Crypto.
Assurely is an InsurTech company that is modernizing the accessing, underwriting, transferring, and managing of insurance.
The PR/ Media Relations Consultant will be an external, part-time or project based, position reporting directly to the CEO. The primary responsibilities are to lead and influence Assurely’s PR/ Media Relations strategy and effort.
Strong media contacts with proven PR results in tech, business, and other major media outlets (Fast Company, CNBC, WSJ, NYT, Bloomberg, etc.)
5+ years of experience as a respected and effective leader in multichannel content creation
Experience as a print or broadcast journalist that has a “nose” for the story is a bonus
The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it
Clear articulation of the business goal behind the creation of a piece (or series) of content
Incredible people skills
Excels in autonomous environment and an eagerness to strategically embrace change while adapting strategies on the fly when necessary
Skilled at both real-time (immediate) content creation and long-form content creation with complementary distribution strategies and tactics
Should be in touch with the latest platforms, technology tools and marketing solutions through partnerships
Proactive media outreach to garner interest in evergreen and thought leadership- driven content
Responding to and inserting Assurely as a market-leading and influential voice in relevant emerging market news and emerging market risks
Online capital formation like Crowdfunding, ICOs, STOs, etc
Ex/ ICO Fraud, etc
New technologies and the risks they present or prevent
Establishing a process for requesting, creating, editing, publishing, and retiring content
Support and influence the development of Assurely’s PR/ Media Relations strategy
Ad Hoc Responsibilities
Support press release efforts
Help refine Assurely’s voice/ tone and branding guidelines
Execute, supervise and/ or subcontract work done by writers, editors, content strategists; be an arbiter of best practices in grammar, messaging, writing, and style
Participate and/ or contribute in the evaluation of additional external PR/ Media relations and/ or marketing
Assurely’s culture is one of value-creation. We strive to create value for every single stakeholder in the communities where we participate and in the industries where we operate. Our culture looks for fresh ideas, is not ok with the status quo, asks ‘why’, and relishes in helping others succeed. People that do not see life and business as a zero-sum game will fit our culture.
Compensation will be a monthly retainer.
Assurely is located the TriBeCa neighborhood of NYC.